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U.S. Army Social Media
I served as lead designer and art director for the branding of all U.S. Army social media efforts. Platforms designed for included Facebook, YouTube, Twitter, Flickr, Vimeo and many more. These graphics were also distributed through a social media branding toolkit for use throughout the U.S. Army around the globe.
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Convoy Skateboards
I design, strategize and manage everything that goes into Convoy Skateboards social media presences. On a daily basis I engage and inform an audience of over 5,000 fans, followers and subscribers through a variety of mediums. Social media was a natural platform to aid this grass roots skateboarding company to interact with its audience and customers.
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Alpine Ski Shop
As part of a full redesign of all Alpine's online presences, I took it upon myself to redesign their many social media outlets. Prior to this Alpine's brand was inconsistent and not strongly representing the action sports retailer across the web. With elements taken from the actual website design I was able to coherently spread the brand across sites like Facebook and Twitter giving Alpine's audience a sense of brand recognition while engaging the business online.
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Medal of Honor - U.S. Army
I served as lead Art Director and implemented a creative strategy to promote one of the U.S. Army's most succesful micro-sites to ever launch. With in an hour of launch coupled with a feature on CNN's TechTalk this site overloaded the U.S. Army's servers due to an extremely high volume of traffic. A "memorialization" through branding approach was applied throughout all Army social media sites prior to a White House presentation ceremony with President Barack Obama, a first for any type of event branding within the DoD.
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My.Army.Mil Marketing Campaign
I served as lead Art & Marketing Director for the promotion campaign of the governments first customizable web site My.Army.Mil. This campaign relied heavily on social media engagement through channels like Twitter, Facebook and YouTube. Tactics like support Twibbons, produced multimedia video pieces & informational engagements all were used to inform the American public about this DoD first. A full scale, media enriched, marketing site was also developed and used interchangeably with social media.
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My.Army.Mil Integration
I designed and created the DoD's first ever "Social Media Widget" on the My.Army.Mil customizable homepage for the U.S. Army. This widget provided the site with full social media integration and optimization to allow the sites audience the convienence of social media from the Army's news centric homepage.
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Army Facebook HOOAH! Tab
I designed and implemented the U.S. Army's Facebook HOOAH! tab as part of a complete overhaul in the design and outreach strategy of the Army's prescence on social media.